A inovação tecnológica não se resume apenas a e-commerces desenvolverem um novo portal eletrônico. Ainda há um gargalo em convencer o consumidor a comprar um produto sem vê-lo pessoalmente.
Alta das vendas do varejo no Maranhão foi 4%. Nordeste teve outros estados com crescimento, como Rio Grande do Norte, Ceará e Bahia. Pernambuco foi o segundo pior resultado do Brasil
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