O conceito de Rapport, originário do campo da psicologia, refere-se a uma técnica aplicada com o propósito de estabelecer uma conexão de sintonia e empatia com outra pessoa.
Entre os anos de 2000 e 2010, as vendas das Havaianas deram um salto estratosférico: passaram de 9 para mais de 80 países e chegaram aos pés de milhões de pessoas em 5 continentes.
Diante da imprevisibilidade dos acontecimentos futuros, a relação contratual deve ser formulada de modo que as partes envolvidas estejam prontas para se adaptarem a mudanças imprevisíveis.
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