Redes sociais já somam 131 milhões de contas ativas no Brasil e são estratégicas para o sucesso dos negócios, mas é preciso análise criteriosa para decidir em quais investir. Confira dicas sobre essa decisão, nesse artigo de Daniella Doyle
A inovação tecnológica não se resume apenas a e-commerces desenvolverem um novo portal eletrônico. Ainda há um gargalo em convencer o consumidor a comprar um produto sem vê-lo pessoalmente.
A CNC informou que os estados da Região Norte se destacaram na análise sob a ótica da circulação de consumidores com relação à recuperação do nível de atividade do comércio de rua.
Os cearenses estão no segundo lugar no País em compras via chat, com uma fatia de 13,39%, atrás apenas de São Paulo, que detém 34,18% dos consumidores deste nicho do comércio eletrônico.
Como mostrou um estudo do professor do Insper, Michael Viriato, com os dados do Comitê de Datação de Ciclos Econômicos (Codace), desde o início da década de 1980, o brasileiro chegou a passar quase um terço da sua vida adulta vivendo num país em recessão.
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