Realizado principalmente nas cidades do Recife e Olinda, o carnaval é conhecido pela grande movimentação turística e econômica e, em 2025, atraiu mais de 2,3 milhões de turistas ao estado
Convênio firmado entre a Empetur e a escola de samba Unidos do Viradouro visa divulgar a história de Malunguinho para mais de 150 países. Com dinheiro público, outras agremiações tiveram o Nordeste como enredo
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