Folia atrai 3,4 milhões de foliões, gera 57 mil postos de trabalho e movimenta mais de R$ 2,4 bilhões na economia. A cidade pulsou com 3 mil apresentações artísticas, sendo 98% de atrações locais. Ocupação hoteleira alcançou 96%. Pela primeira vez, o COP assumiu o planejamento, coordenação e monitoramento das ações
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