Segundo informações dos organizadores, vão participar compradores de diversos países africanos com interesse especial em produtos e serviços brasileiros de qualidade e com preço competitivo nas áreas de: infraestrutura, bancos, investimentos, turismo e serviços, economia criativa (têxteis), energia, energias renováveis e biomassa e produtos agrícolas, incluindo frutas, soja, milho, açúcar, carne bovina, carne suína, entre outros.
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