O Prêmio é voltado exclusivamente para comerciantes, ambulantes e micro e pequenos(as) empreendedores(as) do ramo alimentício, de qualquer região do Brasil
Cerca de 2,5 milhões de pessoas foram retiradas da informalidade (28% de 8,7 milhões de microempreendedores individuais em atividade), por causa do registro do MEI.
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